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Why Tell Your Story?

A good story establishes characters, creates interest with rising action, reaches a climactic point, provides falling action to resolve the conflict, and ends at a resolution. There is no doubt that your business has experienced it all, so there is no doubt that you have a good brand story to tell. Sharing that story within an integrated marketing plan will help you build a meaningful connection with your customers that leads to a relationship that results in sales. 

Consumers want a connection with their favorite brands. According to a 2019 Sprout Social study, 76% of consumers will choose one brand over a competitor based on the connection people feel. A strong connection between brands and consumers leads to loyalty and bottom-line growth. 

The first step to creating a connection is to define your story. Determine who you are as a company and what sets you apart from your competition. Go beyond the obvious and below the surface to help you define your passion and values. The details that reveal your passion will give your brand a personality that allows consumers to connect and relate. 

Amplify your story with a marketing plan

Use a variety of tools to share your story with potential customers. Developing a marketing plan is key. Use your website and the media to introduce yourself to potential customers. Create and design a brand that clearly represents your goals and values. Engage with customers on social media so they can begin to know you on a more personal level. Visuals can create powerful emotional connections, so integrate photos and videos into your website, marketing and social media pages. 

Telling your story in different mediums will expand your reach and help you connect with potential customers. Then, once a connection is made, the next step is to nurture one-on-one relationships to build trust and comfort with you. Friendship is often a bonus that comes from deeper relationships. 

What’s your story? We’d love to help you write it!


Published on: November 11, 2020