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What’s the point of SEO?

Search Engine Optimization (SEO) is the process of strategically positioning your website to appear within the search engine results when your potential customers and clients type keywords into the search engines looking for the products or services you offer.  By strategically positioning yourself to appear, you’re “fishing where the fish are” so to speak, and giving yourself the best opportunity to have your prospects consider your business when making a purchasing decision

According to Marketing Maverick Caroline Melberg, strategic websites are a must. “89% of all purchases are now first researched online,” said Melberg. “If you have a business selling a product or a service, your potential customers and clients are first researching you online before determining where to make a purchase.  Even if you don’t sell directly online, your potential clients are going to look for you first on the web, to gauge whether you are for real or not, before placing a call or scheduling an appointment.”

Is your website an effective tool for your business?

Published on: September 10, 2010