Integrated Marketing

Integrated marketing is a strategic approach that harmonizes various marketing channels and tactics to deliver a unified message and experience to target audiences. By seamlessly blending traditional and digital marketing techniques such as advertising, branding, public relations, social media, email marketing, digital and content marketing, and website experience, integrated marketing ensures consistency and coherence throughout the marketing funnel. This cohesive approach enhances brand visibility, fosters stronger customer relationships, and drives more impactful results.

By breaking down silos and aligning efforts, integrated marketing creates a holistic and immersive brand experience that resonates with consumers, ultimately leading to increased engagement, loyalty, and success.

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Expand Your Reach

Enrollment marketing is a specialized strategy to attract, engage, and retain students for your school. Leveraging various marketing channels and techniques, enrollment marketing encompasses a range of services tailored to each school’s unique needs.

These services may include targeted digital advertising campaigns, search engine optimization (SEO) strategies to improve online visibility, compelling content creation to showcase the school’s offerings and culture, social media management to engage with prospective students and parents, event planning and promotion, and data analytics to track and optimize campaign performance. With a comprehensive approach, we help schools enhance their brand reputation, increase student enrollment, and ultimately impact more lives.


Reimagine Your Marketing Strategy

The success of your business hinges on the reach of your marketing strategy. Our team of experts can help with strategic planning to identify key markets and develop tailored messaging, content creation for various platforms such as websites, social media, and email campaigns, and account-based marketing strategies to nurture relationships with high-value clients.

By leveraging our expertise — from market research to execution and measuring results — we can assist you in building brand awareness, generating leads, and driving conversions for B2B and B2C strategies. Focusing on maximizing ROI and achieving business objectives, we’ll remain behind the scenes as your business thrives in competitive markets and establishes long-term success.

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Eden Prairie Schools Communications team


Building Connections

CEL serves as a strategic partner in fostering community engagement and dialogue between educational institutions, students, families, and the broader community. Through a comprehensive approach that includes strategic messaging, targeted outreach, facilitated conversations, and innovative communication channels, we help schools convey their mission, values, and achievements to internal and external publics. From designing engagement strategies to crafting newsletters and press releases, we ensure that important information is communicated promptly and effectively.

With our expertise, schools can build strong relationships, foster a sense of belonging, and ultimately enhance their reputation within their communities.


Targeted Storytelling

Whether it’s enhancing brand reputation, managing a crisis, or driving engagement, effective communication is key. Our team specializes in strategically aligning your messaging with your overarching goals, ensuring consistency and clarity in every interaction. From developing comprehensive communication plans to executing targeted campaigns, we’re here to guide you through every step of the process. With our expertise and strategic approach, we help you amplify your voice, connect with your audience, and achieve measurable results that propel your business forward.

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We’re Here to Help

For more than 35 years, CEL’s clients have trusted us as their communications partner — helping them strategically plan, implement, and ultimately grow using effective marketing and public relations tactics. No matter what your goal is, we help make it happen when we sign on with you. Telling your story and getting your message to your marketplace in a Creative, Effective, and Lasting way is our business – with a return on your investment.