Join Our Team

If you are looking for a lasting relationship with an agency that values creative, strategic and effective integrated marketing and public relations, we’d like to meet you. Relationships build over time, and we never know what new opportunities may arise. Besides, we really love to meet new people!

We’re passionately committed to the betterment of business, family and community – and that requires building a great team of creative, curious, collaborative and fun professionals.

Our culture is built on five core values: integrity, honesty, respect, fun, and “it’s more about we, and less about me.”

For more than 30 years, our clients have turned to us as a trusted communications partner because we deliver on our brand promise in creative, effective and lasting ways.

Open Positions

CONTENT CURATOR, WRITER, STORYTELLER

We believe that impactful storytelling drives strategic results. As our content creator, your task is to transform the stories, expertise and thought leadership of our clients into compelling content. Your keen understanding of the entire digital ecosystem will drive results for clients across platforms including: web, search, mobile, social, and traditional media including print, broadcast, and event marketing.

RESPONSIBILITIES

  • Demonstrate excellence in client-care, leveraging opportunities to deliver more than expected and maintaining happy clients.
  • Interview, write and edit stories, blogs, OpEds, media pitches, case studies, marketing copy, and other content for clients. Complete a minimum of two stories or posts per week that include visuals (photos, graphics or other creative illustrations).
  • Create compelling website content for clients in the education, healthcare, nonprofit and financial services sectors.
  • Develop and execute content strategies across digital platforms, including website, email, social media accounts, etc.
  • Manage media relations for clients, as part of an integrated marketing communications strategy,
  • Engage in research, issues monitoring, and brand stewardship for clients.
  • Respond promptly to external requests from clients, reporters, and other stakeholders.
  • Be a conscientious, detail-oriented project manager who can move initiatives forward in a collaborative and effective manner.

QUALIFICATIONS

Skills Requirement

  • Excellent writer, storyteller and proofreader
  • Demonstrated research capability to ensure validity of sources and content
  • Knowledge of basic SEO, link building and traffic generation tactics
  • Experience managing client social media and online marketing tools
  • An understanding of current web standards with ability to translate web statistics
  • Creativity in curation and storytelling content that includes visuals and photos
  • Ability to manage projects through execution and evaluation
  • Demonstrated ability to meet tight deadlines and manage multiple assignments
  • Collaborator with graphic designers, web developers and project managers for effective communication of concepts

Technical capabilities

  • Social media savvy including Facebook, Twitter, LinkedIn, YouTube, Instagram
  • Email marketing platforms (Mail Chimp, Constant Contact, Hubspot)
  • Web content management systems (CMS) and blogging tools
  • Microsoft Office proficiency (Word, Excel, Powerpoint)
  • Google Apps (Drive, Docs, Slides, Analytics)
  • Adobe Creative Suite (desired) (Photoshop, InDesign and Illustrator)
  • Experience in blog writing and posting
  • Experience maintaining web pages and driving online organic traffic

Personal Skills Requirement

  • Bachelor’s degree in public relations, journalism, marketing or related field
  • Team player with a commitment to achieving team and client  goals
  • Exceptional organization and attention to detail
  • Creative contributor during discovery and ideation phases
  • Enthusiastic about innovation, learning and client progress
  • Exceptional verbal and written skills
  • Demonstrated integrity, ethical decision-making and honesty
  • Takes pride in delivering high quality work to clients

TO APPLY:  Submit resume, cover letter and at least two work samples via our online form.

Digital Marketing Specialist

CEL Marketing | PR | Design is looking to expand its digital marketing capabilities by adding a highly motivated, results-oriented digital marketer. You will develop and implement integrated marketing communications plans for clients across service-based verticals (health services, business services, education). This person will create automated marketing campaigns for our agency and several clients. We are a small but mighty, strategic team who creates effective marketing campaigns to deliver lasting results for clients.

RESPONSIBILITIES:

Digital Marketing Strategy

  • Design, develop, and implement digital marketing programs including but not limited to Search Engine Optimization, Search Engine Marketing, social media, content marketing automation, display and retargeting strategies
  • Analyze data, review trends, and present opportunities to improve marketing strategies
  • Research marketing opportunities for agency and clients
  • Apply business goals to appropriate campaign measurement and set priorities
  • Effectively present results and recommendations

Websites, Display and Search

  • Write content that performs well with search engines to improve organic search results – Search Engine Optimization (SEO)
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords and lead generation goals
  • Build and implement organic and paid search campaigns using competitive analysis tools and keyword research – Search Engine Marketing (SEM)
  • Measure and optimize tools and campaigns (organic and paid)
  • Identify keywords to incorporate into content and campaigns

Email Marketing

  • Set-up and implement marketing automation from simple to complex
  • Effectively execute email marketing for agency and client needs
  • Use best practices in marketing segmentation, subject lines, timing and design
  • Measure and optimize email messaging with A/B testing and common email metrics

Social Media Marketing

  • Create social media strategies focused on telling stories in compelling ways
  • Create audience-specific social media content to drive engagement
  • Select the right tools and channels for campaigns
  • Measure success and optimize content for the audience

Mobile Marketing

  • Understand the areas of digital marketing where mobile friendly options are critical
  • Execute mobile communications such as text, push strategies, and geofencing
  • Measure and optimize for the mobile experience

SKILLS AND REQUIREMENTS

  • In collaboration with creative, marketing and public relations colleagues in our agency, you will be responsible for creating and executing of inbound marketing, increasing website traffic, conversions and other digital communications
  • Digital marketing certificate and/or applicable Google certificates
  • Demonstrated marketing automation experience (HubSpot preferred)
  • Proven success with a range of online advertising platforms and tools, including Google AdWords, Google AdWords Editor, Google Analytics, Google Data Studio, Twitter, Facebook Ads Manager and Facebook Business Manager
  • Comprehensive knowledge of SEM and SEO ranking factors and search algorithms
  • Bachelor’s degree in marketing, business, public relations, journalism or related field
  • A close eye for details, with the ability to forecast and manage client budgets
  • Ability to handle multiple projects at once and perform under tight deadlines
  • Excellent analytical, research, written and verbal communication skills

TO APPLY:  Submit resume, cover letter and at least two work samples via our online form.

We invite you to connect with us through the many community organizations we support: Greater Wayzata Area Chamber of Commerce, Minnesota PRSA, MinnSPRA, NSPRA, Park Nicollet Foundation or Faith’s Lodge. You are also welcome to send us your resume or portfolio, be sure to follow us on LinkedIn, Twitter, Instagram or Facebook.