Vice President


Accredited Public Relations Professional


LA Coliseum.
The Indianapolis Motor Speedway. 
Three of my favorite places to have fun!

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Hint: Janet’s last name is pronounced switch-a-kow-skee


Company Strategist: Janet is most often described as strategic, results-oriented and committed to excellence. A systems-thinker and keen observer of what differentiates your business, her favorite question is “What if?” She will help you think about the future, avoid obstacles and deliver a unique strategy to achieve your goals.

When Opus College of Business at St. Thomas shifted its focused expertise from retail and real estate to the business of health care, principled leadership and entrepreneurship, Janet and her team faced a challenge: 75 percent of Opus’ media coverage had been on retail surveys and real estate reports with a 15-year history and reputation. Breaking into three new business sectors required research, insights and a focused strategy. Within one year, total media placements outperformed year-over-year results and shifted to 77 percent alignment with the new priorities. Her team also worked closely with the Schulze School of Entrepreneurship, featured its highly regarded Family Business Center, and supported budding entrepreneurs and social innovators through storytelling and media relations. Janet will help you uncover your compelling stories and connect with your most important stakeholders.

School Adviser: For our school clients, Janet understands the complexities and constraints of your world. She began her career in a small Wisconsin district of 4,000 students, before moving to Wayzata Public Schools and then Minnetonka Public Schools. In each district, she started as a one-person communications department and built the program over time. She’s developed national award-winning internal and external communication and community engagement programs. From adopting new technologies to explaining school funding, to engaging parents, staff, community and alumni in support of our kids, she has written and implemented strategic communication plans. Enrollment, funding, community support: Janet understands what keeps school leaders up at night and how strategic communication can help you achieve your goals.

Janet is a passionate advocate for equity and excellence in education so that every student is inspired – with hope and confidence – to achieve more than they thought possible. She believes that schools hold the future of every community and are provide the foundation of our democracy. She will work collaboratively with you to engage the hearts and minds of parents, staff and communities to make decisions in the best interest of children.


Janet and her husband Kurt have been in love for more than 30 years. They have two wonderfully independent adult children, Luke and Michelle. They enjoy traveling, boating and spending time with family and friends.



  • Minnesota PRSA Board Member
  • MinnSPRA and WSPRA past-president; Dawn K. McDowell Leadership in Communications Award recipient
  • National School Public Relations Association – presenter at the national seminar 21 years and counting and recipient of four Gold Medallion awards.
  • Actively involved in PR accreditation mentoring and coaching since 1999; served on the national board governing Accreditation in Public Relations (APR) from 2006-2014
  • Former Advancement Chair for Boy Scout Troop 283 (Wayzata); proud mom of an Eagle Scout

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