cindy leines

Cindy Leines

Founder & CEO

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Cindy is the visionary Founder and CEO, who leads with conviction and commitment to the betterment of business, family and the community. Cindy founded CEL in 1988, building on an extensive background working with human services, healthcare organizations and schools. Her goal was to reach across the barriers keeping organizations apart, unable to work together for the greater good. She could see the potential power and impact of bringing together nonprofits, private business, government entities, elected officials, the media and more. And in helping organizations find common ground and purpose, she created a culture where serving others happens every day. It’s a lifestyle and the core of what CEL does. She is known for building relationships and helping communities thrive.

She has co-authored numerous articles and is a frequent presenter on branding and creative integrated marketing. Whether presenting to groups at the Million Dollar Roundtable in Hawaii or corporate gatherings in Las Vegas, the audience leaves inspired and walks away with practical, effective tactics. Cindy tackles every project with the innate understanding and belief that “the process is as important as the end result,” balancing strategy with creativity to offer insightful communications solutions to diverse markets and demographics. This is evident in hundreds of client brands, community programs, campaigns and strategies. Her company’s work is seen locally, nationally and internationally.


Cindy and her husband Darrell can be found spending their free time spoiling their two grandsons, trying not to make their two grown children jealous. As the baby of six children, Cindy’s family spans the country and she looks for any opportunity to see them all.


Best CEO Giving Back in 2016 – Lake Minnetonka Magazine

Person of the Year in 2015 – Greater Wayzata Area Chamber of Commerce

Entrepreneur of the Year in 2011 – TwinWest Chamber of Commerce

Emerging Entrepreneur of the Year Finalist – TwinWest Chamber of Commerce


Volunteer Positions – Past and Present

Wayzata Education Foundation Co-chair

Greater Wayzata Area Chamber of Commerce Board Chair

Wayzata Rotary Club President

Wayzata Athletic Boosters President

Business Education Partnership Committee Co-chair

TwinWest Chamber of Commerce Business Awards Chair

TwinWest Chamber of Commerce

“Bike cop, really! Beef cattle showmanship, oh yes. Interested in people? Always!”