Jun 21, 2017 | Branding, Integrated Marketing, Strategic Planning
Have you stood in your closet and thought, I have nothing to wear to work? Yet, last week you spent $100 each on a shirt, a pair of pants, and shoes. The pieces looked good on their own, but they didn’t go together. Now you must spend more to create an outfit that...
Mar 2, 2017 | Integrated Marketing
You invested in online marketing…but are you really grabbing the attention of your audience? How can you cut through the clutter and inspire, educate and motivate actions in order to increase leads and sales? We recommend crafting a campaign that engages and...
Oct 7, 2015 | Integrated Marketing, Social Media
Attention-getting online videos are a good marketing strategy. When you post videos on your website and social media sites, you give your prospects an inside look into your company and the services you provide. You also have the potential to move yourself up on the...
Oct 5, 2015 | Graphic design, Integrated Marketing, Strategic Planning, Website Design
Making the decision to build a new website can be a tough one. There are multiple web design options and trends to consider to keep your website current. Be cognizant of these five important qualities for your new website: More scrolling, less clicking Remember when...
Oct 1, 2015 | CEL, Graphic design, Integrated Marketing, Key Messaging
It’s good to practice what we preach. With this in mind, our team evaluated our CEL brand and key messages and determined we needed an update that included: Freshening up our logo As styles and trends change, we believe we must change with them. Our updated logo...
Jul 7, 2015 | Blog, Integrated Marketing, Public Relations, Social Media, Strategic Planning
It seems like every time we read, watch, or listen to the news in print, on the air or online, there are reports of people taking offense to marketing messages and public relations campaigns. Earlier this year, Starbucks’ Race Together campaign intended to initiate a...
Jun 1, 2015 | Blog, Integrated Marketing, Public Relations, Social Media, Strategic Planning
Networking opportunities go beyond attending social events to look for potential clients or customers. While these events work well for many, they can be maximized when accompanied by an online strategy. One of the most underrated uses of online marketing is the...
Jun 1, 2015 | Blog, Cause Marketing, Community, Integrated Marketing, Public Relations, Strategic Planning
Community relations is good business. Businesses that support the community where they work have the opportunity to expand their reach and showcase their brand personality. The summer provides exceptional opportunities for community relations. From a title sponsorship...
May 5, 2015 | Blog, Graphic design, Integrated Marketing, Key Messaging, Public Relations, Small Business, Social Media
Now that you know something about different kinds of infographics, lets talk about images and the resources available for building them. CEL Brand Specialist & Graphic Designer Scott Rogers utilizes the Creative Suite package that includes Adobe Illustrator and...
May 5, 2015 | Blog, Education, Forestry, Graphic design, Integrated Marketing, Key Messaging, Public Relations, Small Business, Social Media, Trending & Resources
In 1921, a man named Fred R. Barnard said, “A picture is worth a thousand words,” as he promoted the use of images in ads that appeared on the sides of streetcars. It’s hard to dispute that statement, especially in today’s world where images are published, posted, and...
Apr 7, 2015 | Blog, Branding, In the News, Integrated Marketing, Public Relations, Strategic Planning
Are you lovin’ it at McDonald’s? Is State Farm there when you need them? Is Coors Light really the world’s most refreshing beer? How would you actually know, unless you try every other beer on the market? If you do, please let us know what you find out! What’s your...
Apr 6, 2015 | Blog, Branding, Cause Marketing, In the News, Integrated Marketing, Key Messaging, Public Relations, Strategic Planning
It was certainly well intended, but the results were disastrous when Starbucks employees collectively wrote “Race Together” on cups of java given to loyal customers. For most, Starbucks is a place of consistency, where their morning indulgence is replicated day after...
