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Southdale ObGyn

Although Southdale ObGyn has a fifty-year history in women’s health, patient referrals were on a decline — and they knew something had to be done. They turned to CEL Marketing | PR | Design in 2015 and have relied on our integrated marketing communications approach ever since. Quarterly check-ins and measurement demonstrate an ROI beyond expectations.

CASE STUDY & SCOPE

Branding

With successful marketing, Southdale ObGyn needed a brand that would grow with them. A simple expansion of their brand colors and a more modern approach to their ads went a long way. We created custom graphics, showcased their providers and patients in photography, and humanized the practice in a way that is uniquely Southdale ObGyn.

Website Design

When Southdale ObGyn came to CEL for marketing, we quickly discovered their website was a problem. The old modular site was hard to update on the back-end and provided a lackluster user experience. Mobile patients found it difficult to access important information. Once CEL designed and launched a new website, focused on SEO, traffic increased by 236% in the first three months.

Marketing

Southdale ObGyn came to CEL to devise a marketing plan for their new Certified Nurse Midwife services focusing on a holistic approach to prenatal care, labor and delivery — a true differentiator in the marketplace. CEL created the “Expecting Options” campaign with integrated content marketing, earned media, paid digital, video, web, email and social campaigns, complete with a promotional calendar.

The results of the Expecting Options integrated marketing campaign were beyond everyone’s expectations — filling up the appointment book for their first midwife so quickly, they had to hire a second midwife that same year, and a third the following year, to handle the massive surge in new patients.

“CEL has taken care of all of our marketing needs and more since 2015,” said Annette Steffens, project manager. “They keep us current and relevant to our patients and help us attract new patients.  They save us time and energy with our marketing and public relations and track results to measure our return on investment.”

  • Our marketing partner since 2015

    “CEL has taken care of all of our marketing needs and more since 2015. They keep us current and relevant to our patients and help us attract new patients. They save us time and energy with our marketing and public relations and track results to measure our return on investment.”

    – Annette Steffens, Southdale ObGyn

  • CEL has provided us with the tools and support to crystallize our brand and value. It is more than just marketing.

    They (CEL) helped us refine and re-define who we are and why we do what we do. Their listening, creativity and deliverables kept us thriving in tough economic times for our industry.

    – Sarah Kaelberer, CFP®, CLU®, ChFC®, President – Business & Estate Advisers, Inc.

  • I’ve hired CEL to promote my events since 1999…There is no better company.

    Together, we re-positioned the Uptown Art Fair in Minneapolis and took the Saint Louis Art Fair to a new level of success with local and national media coverage. In addition to drawing a crowd, the media focus they place on individual artists has helped attract high-level professional artists and qualified buyers. Always prepared, CEL’s crisis communications are extraordinaire.

    – Cindy Lerick, Former Executive Director of Uptown Association, Mpls and Former Executive Director of Cultural Festivals Saint Louis, MO.