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Why Strategy is Important for Your Business

Strategize to build your business and train to make it happen! It’s that simple. In our experience, running a business without a PR and marketing strategy is like throwing darts at a dartboard and hoping they hit the bulls eye.

A strategy is your marketing and public relations road map that identifies your goals and tasks for reaching them. You wouldn’t hit the road to an unknown destination without a map, so why drive your promotions without one? When you have a roadmap, everyone responsible for driving business knows the route. It can be a 6 or 12-month plan and should include everything from creative campaigns to direct mail, media relations, cause marketing, a social media plan and more.

At CEL, we believe that “the process is as important as the end result.” If your employees are part of the process, you have a better chance of them supporting it, not only because they will feel valued, but they will also take more responsibility for success. It’s human nature and it’s human nurture, plus they work in the business everyday, so they know what is working and what isn’t. Engage your team in offering creative ideas and input for your strategy and moving your business forward.

A PR and Marketing Strategy also saves you time and money because you’ve thought through your investments in advance and determined that they will be worthwhile.

Countless CEL clients have grown their businesses and their revenues by making a plan and sticking to it, while being fluid enough to change things up, if something isn’t working. You can do the same. Write your roadmap and drive your business to greater success!

Published on: August 29, 2013