Tune Into Your Customer Service Message
What sets your business apart from the competition? Is it the way you serve your clients/customers? Chances are it is, or at least it’s a big part of it. But how would you describe your service in greater detail, if lined up against your competition who happens to be saying the same thing?
Clearly defining your customer service message is key for attracting the right customers, and more of them. Think of a restaurant menu. How would you describe your customer service entrees? Are you a filet mignon, medium rare or a filet mignon that is USDA quality, custom-prepared to perfection?
Do you provide great customer service or do you solve customer problems?
Do you provide great customer service or do you serve with high standards and values?
Do you provide great customer service or do you help your clients be their best?
Federal Express has fine-tuned their holiday customer service message. With an image of packages on a sleigh and a Santa hat on top of the packages, they proclaim that they are guided by customer satisfaction.
How can you better define your customer service message?
Published on: November 12, 2015