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Is Twitter Right for my Business?

When determining which social media site is right for your business, examine where you’ll find the largest share of the audience you want to reach.  In other words, where is the best place to reach your target market?

Definition of “reach”: The estimated number of individuals in the target audience within a certain type of media that is reached at least once during a specific period of time.

Hubspot surveyed 2,600 of its customers, sorted by industry. Each profile was reviewed to tabulate how many followers and/or “Likes” each had on each channel, which Rick Burnes from Hubspot refers to as “the channel’s reach.” Check out the table below—you’ll see that Facebook has more “reach” with B2C businesses, and Twitter has greater reach for B2B businesses.

Published on: September 15, 2010