FTC passes new rules and regulations on social media
The world wide web has been a buzz with the newly passed rules regarding social media and full disclosure on blogs and other online marketing avenues.
A great new site has been developed to assist the full disclosure of materials. It’s called Cmp.ly and has derived a short link to be used in full disclosure making it easier to “comply” with the new FTC Rules and Regulations. Here is a great key to keep as a way to remember the links to full disclosure clauses.
Cmp.ly Disclosure 0 – https://cmp.ly/O
No connection, unpaid, my own opinions
Cmp.ly Disclosure 1 – https://cmp.ly/1
Based upon a review copy
Cmp.ly Disclosure 2 – https://cmp.ly/2
Given a sample by vendor/agency/brand
Cmp.ly Disclosure 3 – https://cmp.ly/3
Paid Post – cash payment or other compensation
Cmp.ly Disclosure 4 – https://cmp.ly/4
Cmp.ly Disclosure 5 – https://cmp.ly/5
In each box there is a description in more detail of what is covered under each disclosure area.
The FTC has a great site designed to better help you in understanding the rules and regulations as they are set forth and revised. Here is a video that explains more about the new rules.
Click here to download the full text version of the endorsement guides.
Published on: November 23, 2009