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FTC passes new rules and regulations on social media

The world wide web has been a buzz with the newly passed rules regarding social media and full disclosure on blogs and other online marketing avenues.

A great new site has been developed to assist the full disclosure of materials.  It’s called Cmp.ly and has derived a short link to be used in full disclosure making it easier to “comply” with the new FTC Rules and Regulations.  Here is a great key to keep as a way to remember the links to full disclosure clauses.

Cmp.ly Disclosure 0 – http://cmp.ly/O
No connection, unpaid, my own opinions

Cmp.ly Disclosure 1 – http://cmp.ly/1
Based upon a review copy

Cmp.ly Disclosure 2 – http://cmp.ly/2
Given a sample by vendor/agency/brand

Cmp.ly Disclosure 3 – http://cmp.ly/3
Paid Post – cash payment or other compensation

Cmp.ly Disclosure 4 – http://cmp.ly/4
Employee/shareholder/business relationship

COMING SOON…

Cmp.ly Disclosure 5 – http://cmp.ly/5
Custom Disclosure

In each box there is a description in more detail of what is covered under each disclosure area.

The FTC has a great site designed to better help you in understanding the rules and regulations as they are set forth and revised.  Here is a video that explains more about the new rules.

Click here to download the full text version of the endorsement guides.

(Cmp.ly Disclosure 0)

Published on: November 23, 2009

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