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Why Mobile Search Is Important

One emerging trend in online marketing is mobile search. With more people buying  smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe.

For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. And if they find your business online using their cell phones, they can often contact your business with one click through one of these methods:

  • Click to call
  • Skype call
  • E-mail
  • SMS, or texting
  • Website form
  • Facebook message
  • Twitter
  • Google Maps directions
  • Foursquare

And this is just to name a few.

Mobile search allows people to find your business while they are in their cars, and then use your contact information on the spur of the moment to visit your store or buy something online.

And now mobile apps are allowing shoppers to compare prices while shopping. If they are in a competitor’s store and you have a better price on the merchandise they are looking for, through a mobile app, that customer can contact you, get a price, and even purchase the product for in-store pickup or have it delivered.

There is no search quite like mobile search. It isn’t all local, but the part of mobile that is local is very powerful.

Imagine the possibilities with mobile search. If you don’t, your competition will.

Published on: May 10, 2013