The secret of success…
The secret of success… brand longevity. You’ve heard this a hundred times, but have you taken a step back and really thought about yours? Who knows your service brand identity better than you? Nobody!
The only thing worse than not managing your service brand identity is letting your competitors manage it for you. Brands have power and come with a long-term commitment. Your brand objectives and marketing strategy have to be consistent throughout, including the creative. Your brand can’t just look cool… it has to be innovative, tangible and match your objectives. If this does not happen, the commitment to your brand and the longevity will be short-lived.
Creativity has a purpose and so does your brand.
Published on: November 11, 2008