Summer Sensations – Add a Pop of Color to Your Marketing

Summer is here, so you might want to consider sprucing up your marketing with a pop of color. A fun example of this is the big polar bear that sits upon the big sign at Polar Chevrolet Mazda in White Bear Lake, Minnesota. The white bear changes with the seasons, wearing swim trunks and sunglasses in the summer and a coat and tie in the fall.

When it comes to graphic design, CEL chooses color wisely for clients. Check out our graphic design portfolio and decide how the colors in our logos, websites and other graphic design elements speak to you.

What could adding some bright, summer colors do for your company? Here’s some thoughts to get you started:

Green represents nature and symbolizes freshness, growth and harmony

Yellow is sunny and cheerful and is associated with joy, happiness and mental activity

Orange represents passion, energy, happiness, enthusiasm, creativity, and determination

What do these summer colors say about people?

According to Psychology Today, your favorite color says a lot about you.

Green – Those who love the color green are often affectionate, loyal and frank.  Green lovers are also aware of what others think of them and consider their reputation very important.

Yellow – You enjoy learning and sharing your knowledge with others.  Finding happiness comes easy to you and others would compare you to sunshine.

Orange – You are independent and ambitious and everyone wants you to be their friend because of your warm personality. You’re a tough competitor and you’re always ready to tackle a challenge.

Add a pop of color to your marketing and PR this summer. Send a colorful Frisbee to a valued client or add a fresh summer color or a beach ball to your Facebook profile photo/graphic. It’s sure to give you some good vibrations!

Published on: June 3, 2013