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Social Media: Not a Stand-Alone Strategy

The most common misconception about social media for business is that it can be done as a separate entity. However, that statement couldn’t be further from the truth. It should be looked at as a tool and component of your overall business strategy, not a standalone strategy.

First, you need to make sure the implementation of your social media campaign isn’t sporadic. In other words, have a social media plan in place. If you don’t, it will become difficult to keep up with content and it will cost you valuable time and money.

Integrate, integrate, integrate

One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. Getting more likes and follows on social media are great, but they do not necessarily equal more sales.

Having social media pages that reflect your company’s website, key messages and current offline campaigns is what ultimately leads to a positive return on your investment.

When your audience sees a uniform and consistent campaign in every aspect of your marketing, they are more likely to recognize and remember your brand.

Keep up with social media

Take time at the beginning of each month to identify the key messages for your online marketing. Consider these questions as you develop a plan: What are you doing offline as a part of your current campaign? What topics are trending in your market? What have you noticed recently that is peaking your customers’ interest?

Organizing your social media activities in a simple editorial calendar that shows exactly what you will post or blog about each week is an effective way to keep your social media activity on track.

Wouldn’t you rather have your social media efforts pay off instead of consistently wondering why you’re even on social media? Creating a uniform strategic marketing plan for your campaign, both offline and online, will deliver better results in the short-term and long-term.

Published on: July 19, 2013

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