Richfield Public Schools
Despite a long history and a strong sense of community, Richfield Public Schools had never engaged in a districtwide branding process. Each school had its own mascot and a rather complex district logo looked dated and tried to communicate too much. For a district often referred to by realtors as “an up and coming community for young families,” the district brand needed to inspire confidence. Richfield engaged CEL to lead their rebranding process.