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Prepare Your Online Marketing for New Trends

2014 is proving to be the ideal year for social media marketing and small businesses to walk hand-in-hand. The most important aspects of social media are business communication with customers, maintaining relationships, and integrating online content with offline marketing: all key components of running a business.

Trends come and go from year to year and social media is a vehicle for responding to them, but in 2014, we are also seeing returning trends take charge in online marketing.

Here are three top trends businesses should be aware of:

  1. Valuable content is priority. Sites like Google and Facebook have cracked down on the amount of spam that reaches users. Now more than ever, it is more important to create valuable content that relates to your customers.
  2. Google Plus will grow, and grow fast. Google Plus, Google’s social media network, is seeing growth in 2014 and is at the top with sites like Facebook and Twitter when it comes to the amount of daily users.  Also, with new promoted posts (paid posts to reach the right audience at the right time) coming soon, it will be a great opportunity for businesses to get content out to even more people.
  3. Mobile optimization is key. It’s more important than ever before for websites to be optimized for mobile use. Have a site with a responsive design to work on all platforms and know where your customers are on mobile devices.

Staying ahead of the game in online marketing and on social media is becoming more valuable to businesses. Have you strategized and prepared your web marketing to greet the new trends?


Published on: May 6, 2014