Magnetic Partnerships Fuel Public Awareness Campaigns
The nonprofit Northern Kentucky Urban & Community Forestry Council (NKUCFC) has launched Kentucky Roots, a campaign that offers tree care tips and tactics that can easily be implemented with minimal effort for maximum impact.
A grant from the U.S. Forest Service provided funding for NKUCFC to create and implement the campaign. The goal is to compel Kentuckians in Campbell, Kenton, and Boone counties to recognize the importance of trees, learn basic tree care, and keep our urban and community forests healthy and beautiful.
Duke Energy of Ohio & Kentucky is showing their Kentucky pride by providing added support with a lead sponsorship, enabling the council to expand the campaign on multiple levels for a longer time, into the fall of 2015. Rachel Comte is leading NKUCFC’s efforts and is thrilled to have Duke’s support. “We both agree that Kentuckians are proud and loyal people and we want them to feel a strong connection to the natural environment. Trees are not just aesthetically pleasing, but offer so much more to communities, including cleaner air and water, better health, higher property values, substantial energy savings and more. Everyone needs to do their part to protect and increase trees and green space in Kentucky. We want this message to become infectious as people proudly state, “I have Kentucky Roots.”
“Duke Energy has a tradition of corporate responsibility and community involvement while helping to build and nurture the communities where its employees and retirees live and work,” said Jim Henning, president of Duke Energy Ohio and Kentucky. “We take a lot of pride in our communities and this partnership is just one way that we can make that happen.”
Residents of Northern Kentucky are encouraged to watch for tree care education within their communities on buses, on the radio, inside SD1 headquarters, 32 Bank of Kentucky locations, Boone County Arboretum, The Cincinnati Zoo and Botanical Gardens,
King’s Florence Speedway, and online at kyroots.org. Other businesses and organizations who wish to show their Kentucky Roots by supporting the campaign or becoming a distribution point, should email firstname.lastname@example.org.
NKUCFC encourages Kentuckians to do their part and care for trees and green spaces, keeping our natural resources better managed and protected for future generations. For more information on the value of trees and tree care, go to kyroots.org.
Published on: August 25, 2014