Integrated Marketing
Back To Trending

Facebook status goes viral over bra colors?

I recently got a message on Facebook from a close friend:

Facebook message

It sounded like a fun game so I did as asked and forwarded on the message to my other girlfriends. I soon started seeing tons of people pop up with their colors and my male friends getting frustrated that they didn’t know what was going on.  I didn’t think much about it at the time but as I saw more and more people talking about their colors I realized that this was a GREAT marketing scheme!

I decided to research where the original message came from and found out that it was a breast cancer awareness campaign that has an unknown originator.  The creator doesn’t really matter but what is important is that one person started a message and sent it out to their 130 female friends, who then sent it out to their 75 female friends, who each sent it to their 200 female friends….  Can you see the power of this one Facebook message?  Now that’s a far reach!

All I can say is the power of social media still amazes me!  Have you had a similar story – where on facebook status or video went viral?  Share your stories with us!

Published on: January 15, 2010