Ad Age Lists 2011’s Biggest Mistakes in Social Media
Oh, what the click of one button can do. A single click can cause an uproar of negative responses, uncover groundbreaking stories, or release an unlimited amount of information. In this case, we take a look at Ad Age‘s article about individuals and representatives of companies who seem to have simply clicked “Post” before thinking twice.
From the offensive tweets of a spokesperson impersonating a duck, to the ‘Qwik’ fail of a new name and site for a DVD rental service, 2011 definitely saw its fair share of social media blunders. Twitter was a common site for many of the mishaps, including a short rant about the drivers of the Motor City that was posted on Chrysler’s own Twitter account by accident. One person on the list was even fined $500,000 for the contents of his tweet – that’s an expensive fee for a post that was 160 characters or less.
Keep in mind that what you post online can be seen as a direct reflection of your character. Most people don’t think that accidentally sending their next text to the wrong person or place could result in the loss of their job – and it’s likely that New York congressman Anthony Weiner didn’t think so either.
What can be learned from this entertaining list? Think twice and check your facts before posting anything online – especially if you’re posting on the behalf of another person or entity. If you wouldn’t be willing to have the information printed on the front cover of Time, don’t publish it online.
Do you have a social media policy in place in case you or your business made a social media mistake?
Published on: December 14, 2011