Logos love the spotlight. They’re almost always in a place of prominence. They span the entire range of communications, from sales collateral to banner ads and ballcaps. And then of course, there’s the common question, can we make the logo bigger?
Well, we have news for your logo. Sharing the spotlight makes it even more powerful. And by sharing, we mean expanding the visual identity system of your brand to include a broader color palette, vibrant patterns and memorable imagery. Since March is Branding Month, let’s take a moment to take a fresh look at visual identity systems.