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Top 5 Media Pitching Tips

After 25 years of pitching, securing and orchestrating news coverage, we’ve fine tuned our tactics and built our skills.

We’ve placed our clients in local and national media from the Star Tribune to the Washington Post, and KARE 11 to CNN.

Here are 5 important things to know about securing media coverage:

1. Fine-tune your media angle – it’s not always obvious.

You may have a new and exciting service to offer, but your story most likely lies in the reason you started offering it or the clients who are benefiting from it. Uncover the passion and compassion behind your service.

2. Know the reporter

Take time to research reporters and get acquainted with what they’ve been writing about, so you target the one most likely to cover your story. Reporters appreciate people who do homework.

3. Identify Your 3 Key Messages

Write them down and practice saying them, using simple declarative sentences. You only have 30 seconds to make your case when talking to a reporter, so make sure you’re stating the most enticing and factual information possible.

4. Know Your Facts

Expect reporters to probe for background information, so be prepared and know more than you plan to talk about.

5. Be Prompt in Meeting Media Deadlines

The media moves fast and often have tight deadlines, so if you snooze, you lose. Plus, if you’re responsive and make their job easier, they’re more likely to come back to you for future stories.

Published on: December 16, 2013