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Six Marketing and PR Tips to Better Your Business

Writing a 6-12 month marketing and PR strategy for your business is critical because it’s the road map that will keep you moving forward and on budget. Here are some tips to get you started:

1. Assess what has and hasn’t worked in the past and why and why not. 

There’s no need to re-invent the wheel, if the wheel is working, so do more of your winning tactics and less of the bombs.

2. Get input from your management team and if appropriate, your entire staff.

People in the trenches of your business are on the pulse of what works and what doesn’t AND, people who are part of the process will be more likely to take ownership of implementation and driving success.

3. Build campaigns for multiple uses.

When you create a good marketing and public relations campaign, it can be implemented throughout your marketing efforts from print materials to advertising, web, social media and email signatures.

4. Consider cross promotions.

When you partner with another business or charitable organization, you gain access to a larger pool of prospects through their database and other connections. And, co-op advertising dollars are sometimes available to off-set your costs.

5. Follow your heart with cause marketing.

Charitable involvement can be good marketing, but it works best when you follow your heart. Select a cause with which you or a staff member are personally connected to because a sincere commitment will enhance the benefit and enhance your internal PR.

6.Include contacts, emails and phone numbers within the plan.

When writing your strategy, make implementation easier by including contact information for the people you will need to call to make it happen. You’ll save time by having everything you need in one place.

Follow these tips and build a strategy that will drive your business and revenue!

Published on: September 5, 2013