Branding & Enrollment Marketing for Princeton Online MN
An Online High School within Princeton Public Schools
Princeton Public Schools (ISD 477) launched a full-time online high school two years before COVID-19. But in 2020, as interest in online learning soared and the competitive environment intensified, district leaders turned to CEL to rebrand the virtual school and website to create a more engaging platform for prospective students and their families. The site also includes login access to Skyward and Clever for current families.
Website Design & Enrollment Marketing
Website Content Management System powered by Finalsite
Once the website went live, geo-targeted paid social media advertising within Minnesota increased repetitions for ads in key markets. CEL also tested the effectiveness of Google Adwords, deciding ultimately that it was cost-prohibitive due to the high competition of keywords at that time. The upgraded website includes a new online course catalog, as well as student and staff stories that CEL curated, with short videos that could be used in paid advertising.