Branding & Enrollment Marketing for Princeton Online MN

An Online High School within Princeton Public Schools

Princeton Public Schools (ISD 477) launched a full-time online high school two years before COVID-19. But in 2020, as interest in online learning soared and the competitive environment intensified, district leaders turned to CEL to rebrand the virtual school and website to create a more engaging platform for prospective students and their families. The site also includes login access to Skyward and Clever for current families.

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At the heart of the new brand identity is a graphic element in the shape of a shield. The four parts represent the four Princeton Online MN core values — compassionate instructors, the challenge to think differently, a supportive online community and personalized academics.

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princeton online mn

Website Design & Enrollment Marketing

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Once the website went live, geo-targeted paid social media advertising within Minnesota increased repetitions for ads in key markets. CEL also tested the effectiveness of Google Adwords, deciding ultimately that it was cost-prohibitive due to the high competition of keywords at that time. The upgraded website includes a new online course catalog, as well as student and staff stories that CEL curated, with short videos that could be used in paid advertising.

princeton website
student stories
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