Branding & Enrollment Marketing for Princeton Online MN
An Online High School within Princeton Public Schools
Princeton Public Schools (ISD 477) launched a full-time online high school two years before COVID-19. But in 2020, as interest in online learning soared and the competitive environment intensified, district leaders turned to CEL to rebrand the virtual school and website to create a more engaging platform for prospective students and their families. The site also includes login access to Skyward and Clever for current families.
![PrincetonOnline_mockup challenge yourself the flexiblity to achieve your dreams success starts here](https://www.celpr.com/wp-content/uploads/2021/05/PrincetonOnline_mockup.png)
Branding
At the heart of the new brand identity is a graphic element in the shape of a shield. The four parts represent the four Princeton Online MN core values — compassionate instructors, the challenge to think differently, a supportive online community and personalized academics.
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![EeCHdnZXYAIbqOu princeton online mn](https://www.celpr.com/wp-content/uploads/2020/09/EeCHdnZXYAIbqOu.png)
Website Design & Enrollment Marketing
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Once the website went live, geo-targeted paid social media advertising within Minnesota increased repetitions for ads in key markets. CEL also tested the effectiveness of Google Adwords, deciding ultimately that it was cost-prohibitive due to the high competition of keywords at that time. The upgraded website includes a new online course catalog, as well as student and staff stories that CEL curated, with short videos that could be used in paid advertising.
![PrincetonOnline-Website princeton website](https://www.celpr.com/wp-content/uploads/2021/05/PrincetonOnline-Website.png)
![Princeton-Online-Brand-Elements_v4 4 9 student portaits](https://www.celpr.com/wp-content/uploads/2021/05/Princeton-Online-Brand-Elements_v4-4.png)
![Princeton-Online-Brand-Elements_v4 3 challenge yourself](https://www.celpr.com/wp-content/uploads/2021/05/Princeton-Online-Brand-Elements_v4-3.png)