Jason DeRusha Asks, “Can Brands Change Our Self-Image?”
In the segment, DeRusha used the example of the University of Minnesota researchers who sent women into a mall with an unbranded pink shopping bag and another group with a Victoria’s Secret branded bag. Those with the branded bag “rated themselves more feminine, glamorous, and good-looking” than those who were carrying the unbranded bag.
So could the results of this study just be a coincidence that wearing or using a specific branded product can make you feel different about yourself? Watch the segment and let us know what you think about how brands affect you.
Published on: December 2, 2010