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How To Get the Most Out of Your LinkedIn

Here at CEL, we highly recommend having a social media strategy. Included in such social media strategy should be a company LinkedIn page. LinkedIn is a professional social network, and can make great connections for your business. Here are a few tips to get the most out of your LinkedIn page:

1)   Have a company page and give details about your company. Share exactly what services or goods your business provides, clients that you serve and some examples of what you’ve already successfully done. This gives you the opportunity to showcase who you are and why the viewer should contact you.

2)   Participate or create group discussions. Doing so can expand your network and reach targeted customers in your field you may not have reached before. If you’re creating a group, search for the top keywords or topics in your field and base the group around them.

3)   Share interesting and engaging information. Give visuals, interesting stories and timely content within your field to keep your connections involved with your company.

4)   Have your employees on LinkedIn. The benefit to having as many employees as possible on LinkedIn is the additional opportunities to spread your content to connections you weren’t reaching before.

Use these tips to maximize your online marketing efforts and get the most out of your LinkedIn profile. If you are looking for help strategizing and implementing your LinkedIn or other social media, contact us today!

Published on: September 3, 2013