In 2013, Kmart put a shockwave through the advertising world and all over social media with their viral “Ship My Pants” and “Big Gas Savings” ads. It was a recovery mission for Kmart, a brand that was drowning in its… CONTINUE READING
Do you know the name of the longest running children’s TV show? Here’s a hint…it started in 1969 and millions of children and families have watched the hour-long show. Big Bird, Bert, Ernie and the Cookie Monster are just a… CONTINUE READING
How often have you seen a marketing and PR plan that omitted data and subjective measurements attached to the goals?
Too many times while gathering the facts for the strategic marketing and PR plan, we’ve seen companies set goals and… CONTINUE READING