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Choosing Your Words Carefully for a Positive Response

proceed with caution sign It seems like every time we read, watch, or listen to the news in print, on the air or online, there are reports of people taking offense to marketing messages and public relations campaigns. Earlier this year, Starbucks’ Race Together… CONTINUE READING

Managing a Social Media Firestorm

social media crisis Proven more often than not, social media can be a high-reward, but sometimes high-risk, brand strategy. Not only is it important for you to protect your company image reflected within your social media posts, it’s critical to monitor comments made… CONTINUE READING

Three Platforms to Improve Your Online Community Visibility

Increase Online Community Relations Networking opportunities go beyond attending social events to look for potential clients or customers. While these events work well for many, they can be maximized when accompanied by an online strategy. One of the most underrated uses of online marketing… CONTINUE READING