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Do You Have Roots in Minnesota? We Do!

Roots in Minnesota

The Roots in Minnesota Campaign launches in the Twin Cities today! CEL created it in cooperation with the Minnesota Shade Tree Advisory Committee (MnSTAC) and the Minnesota Society of Arboriculture (MSA) to educate homeowners on the value of trees and… CONTINUE READING

Keep Your Promise to Help Your Reputation Soar

spirit airlines customer service

Are you lovin’ it at McDonald’s? Is State Farm there when you need them? Is Coors Light really the world’s most refreshing beer? How would you actually know, unless you try every other beer on the market? If you do,… CONTINUE READING

Starbucks’ “Race Together” Campaign Provides Valuable Lessons

Starbucks mug race together

It was certainly well intended, but the results were disastrous when Starbucks employees collectively wrote “Race Together” on cups of java given to loyal customers.
For most, Starbucks is a place of consistency, where their morning indulgence is replicated day… CONTINUE READING