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Local Businessman Brings a Ray of Light to a Family in Need

Bob&Brian

As we wrap up our conversations about cause marketing this month, we would like to share one last example of what we’ve been talking about.
On Oct. 13, Randy Rosengren, owner of The Sunshine Factory Bar & Grill in Plymouth,… CONTINUE READING

Marketing With a Mission

Duke Energy and Kentucky Roots

Are you marketing with a cause? If not, you might what to think about it. A recent Nielsen survey revealed that two thirds (66%) of consumers around the world say they prefer to buy products and services from companies that… CONTINUE READING

5 Cause Marketing Tips for Your Business Plan

Volunteering and cause marketing

So you’re convinced that cause marketing should be part of your business strategy, now where do you go from here? Consider these 5 tips for choosing a cause that aligns with your marketing plan:
1. Choose with your heart
Sincerity… CONTINUE READING