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Your Favorite School Communications Tool Says A Lot About You

Every communications team develops its own ecosystem.

Some people live in spreadsheets. Some communicate almost entirely through comments in Google Docs. Some can build a polished presentation in an hour, while others quietly keep the entire organization running through newsletters, reminders, and color-coded folders that nobody else understands.

And if you work in communications long enough, there’s a good chance you eventually become all of them. (Especially if you’re a one-person team).

We’re not saying your favorite communications tool becomes your entire work personality. But we’re also not not saying that.

Here’s what your favorite tool says about you and what the rest of us should know before sending you “one quick thing” at 4:47 p.m.

Pick the tool that feels a little too familiar, open the card, and prepare to feel lovingly perceived.

📝 Google Docs The Collaborator

Lives in Suggesting Mode. Brings receipts to meetings.

Open profile

You believe communication is a team sport. Your natural habitat is Suggesting Mode.

You value clarity, consensus, and making sure everyone feels heard. You probably have excellent meeting follow-up notes and can always bring receipts to each meeting if someone conveniently ‘forgets’ a past decision.

Strengths

You make projects better through collaboration. You catch inconsistencies, ask thoughtful questions, and help teams align before problems grow.

Challenges

At some point, someone needs to stop commenting and click publish.

How to Work With Them

Add your information and respond to comments promptly or risk receiving another polite follow-up with additional context.

If you prefer Microsoft Word, we see you and your love of Mail Merges, but have you tried sharing your doc with a coworker without 15 iterations getting lost in inboxes?

📊 Microsoft Excel / Google Sheets The Controller

Says “simple tracker.” Means 14 tabs and conditional formatting.

Open profile

No one fully understands your spreadsheets (they actively stress some of your colleagues), but everyone trusts them. You track timelines, budgets, metrics, campaign performance, and somewhere in there, the emotional stability of the team.

You say things like “I made a simple tracker.”

That tracker has 14 tabs and conditional formatting powerful enough to launch a satellite. And of course it’s color-coded.

Strengths

You bring structure to chaos. You see patterns, risks, and issues before anyone else notices them.

Challenges

You occasionally forget that not everyone enjoys spreadsheets recreationally.

How to Work With Them

Don’t touch the spreadsheets. It’s a trap. They’ll ask you to add your information, and will live-edit behind you, fixing your fonts and formats before you’re even done adding the data. Just admire…from afar.

🎨 Canva The Optimist

Can create a graphic during a meeting and still answer a question.

Open profile

You have fun making graphics…when it’s not a last-minute request to “just add this flyer to social media.”

You are fast, adaptable, and an expert at knowing when good enough is good enough. You’re somehow able to create a social graphic during a meeting while still participating in the conversation.

Strengths

You make communication feel approachable and engaging. You’re often the person pushing teams to stop overthinking and actually get something done. You believe everybody is a communicator, and you are eternally believing that they can do this without handholding (and a third reminder).

Challenges

Sometimes you forget about brand consistency and get carried away with Canva elements.

How to Work With Them

Give them creative freedom, but establish a few guardrails before the redesign energy kicks in. And please, show appreciation for the person desperately trying to keep accessible design as the rule, not the exception.

📐 Adobe InDesign The Visual Strategist

Can detect uneven margins from across the room.

Open profile

You notice alignment issues that nobody else can see. You physically cannot ignore uneven margins. You have strong opinions about kerning, and honestly, you’re probably right.

Print vendors hate to see you coming.

You often refer to PowerPoint as “limiting” with visible disappointment.

Strengths

You elevate the quality of everything you touch. Your work feels polished and professional.

Challenges

Sometimes deadlines become a philosophical concept.

How to Work With Them

Give them enough time to do things properly. And be sure to give them high-quality, high-resolution photos. Woe is the person who sends a grainy thumbnail for the beautiful brochure they spent hours perfecting.

🎤 Microsoft PowerPoint / Google Slides The Storyteller

Has removed three slides from every deck. Correctly.

Open profile

You understand that presentations are not slides. They are experiences.

You think about audience, pacing, flow, transitions, and what people are supposed to remember afterward. You’re always muttering about the “takeaway.”

You’ve removed three slides from every deck because:

“No one is reading all of this.”

You were correct.

Strengths

You know how to guide attention and simplify complex ideas into a story people actually care about.

Challenges

You underestimate how emotionally attached your coworkers are to the pixellated graph on slide 17.

How to Work With Them

Trust them when they suggest cutting content or moving 50% of the content into speaker notes. Deep down, you already know you’re not using slide decks properly.

💡 ChatGPT / Gemini The Idea Generator

Starts with “Okay, hear me out…” and somehow has 14 concepts.

Open profile

You have:
14 campaign concepts
6 tagline options
3 event themes
and absolutely no finalized drafts yet

You are a big picture thinker. You move quickly, think creatively, and know how to edit AI content into something useful. You start every brainstorming session with “Okay, hear me out…”

Strengths

You help teams move past blank-page paralysis and see things they would never have considered.

Challenges

The ideas arrive faster than the execution plan.

How to Work With Them

Pair them with an Excel person and watch organizational magic happen. Don’t put this person in charge of deadlines. They’ll enjoy watching them “whoosh” on by.

Grammarly The Cautious Curator

Sees every typo. Worries about every typo. Saves us from every typo.

Open profile

Extra spaces. Inconsistent capitalization. Someone typing “pubic relations” into a public-facing document.

You see it all. You worry about it all.

Strengths

You protect the organization from avoidable embarrassment.

Challenges

You can become so focused on the words that visual consistency starts to fall apart. The message was thoughtful. The timing was perfect. The grammar? Flawless.

But after seventeen rounds of edits and three minutes left before the meeting, you grabbed a template from the elementary school folder and hoped nobody noticed.

Unfortunately, the audience noticed.

How to Work With Them

Proofread before you send anything to them. Better yet, familiarize yourself with a style guide so not only is your grammar correct, your header styling is on point too.

📬 Smore / Newsletters / Emails The Community Builder

Gets the information out the door, even when everyone else is late.

Open profile

You believe communication should feel warm and welcoming. You know exactly how to get information out the door.

Strengths

Without you, information doesn’t make it to families. You’re the reason people show up to events, sign up for programs, remember spirit week, and arrive at the right place at the right time with the right form signed.

You make communication feel approachable instead of overwhelming, and you quietly hold entire organizations together through newsletters, reminders, updates, and “one more quick thing” emails.

Challenges

You’re tired. You’ve spent so much time corralling information and sending out additional updates that accessibility and brand consistency fell by the wayside (again). If your templates aren’t working for you, it’s time for an update.

How to Work With Them

Get them information early. “Can you add this really quick?” is how newsletters become 14 sections long and published at 11:47 p.m.

The same school events happen every year. Why are you sending them last-minute info to get out on a Friday afternoon? This stuff shouldn’t be a surprise to anyone.

🗂️ Microsoft SharePoint / Google Drive The Archivist

Knows where everything is. Not approximately. Exactly.

Open profile

You know where everything is. Not approximately. Exactly.

Strengths

You preserve institutional knowledge and save the team from constantly reinventing the wheel.

Challenges

You can find everything. Nobody else can. You’ve saved so much, in such detail, that nobody is willing to dive into your folders to find the information. They’re going to email you and ask you to do the heavy lifting for them… or just start a brand-new document because your running agenda is causing them stress.

How to Work With Them

Learn the filing system. Take good notes. And unless their actual role is to serve as the official keeper of every meeting detail, don’t let that responsibility quietly fall onto one person just because they happen to be organized enough to do it well.

In The End, Every Team Needs All Of Them

The best communications teams don’t work because everyone approaches projects the same way. They work because different people notice different things.

Some people catch the typo. Some simplify the message. Some organize the chaos. Some make sure the audience actually understands what’s happening. Some somehow remember the event flyer also needs to go out before Friday at 4 p.m.

Strong communication is rarely the result of one tool or one personality type. It happens when all of those perspectives work together.

Even if some of those people absolutely cannot be trusted to rename files correctly.

Published on: June 3, 2026

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