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White Bear Lake

Following a strategic communications audit, White Bear Lake Area Schools identified their website as a valued communications tool in need of an upgrade. The outdated platform was cluttered, hard to navigate and difficult to search. Redesigning the site for a more user-friendly experience also required making it mobile-friendly and ADA compliant.

For this once-a-decade project, the communications team turned to CEL as their advocate and adviser. We drafted the RFP, evaluated vendor proposals, streamlined navigation and managed the project from discovery and planning through migration, training and launch.


Website Design

White Bear Lake Area Schools new website offers many new features for students, families, staff and community members. In-depth analytics assessments guided decisions for sitemapping. The enhanced search capability, user-centric sitemap and integration with Google calendars and social media streams ensures dynamic, easy-to-find and up-to-date content. Shared district content across school pages streamlines updates and ensures accuracy across all sites — applying our web mantra: create once and publish across pages, maintaining content in only one location.

Our expert project-management and added content migration support ensured an on-time launch and delivered on all the goals for the project. The website is again positioned to be a primary source of important information for White Bear Lake Area Schools families and community. It is mobile-friendly, accessible for all and moving into personalized translation pages to better serve all its families.

  • Our marketing partner since 2015

    “CEL has taken care of all of our marketing needs and more since 2015. They keep us current and relevant to our patients and help us attract new patients. They save us time and energy with our marketing and public relations and track results to measure our return on investment.”

    – Annette Steffens, Southdale ObGyn

  • CEL has provided us with the tools and support to crystallize our brand and value. It is more than just marketing.

    They (CEL) helped us refine and re-define who we are and why we do what we do. Their listening, creativity and deliverables kept us thriving in tough economic times for our industry.

    – Sarah Kaelberer, CFP®, CLU®, ChFC®, President – Business & Estate Advisers, Inc.

  • I’ve hired CEL to promote my events since 1999…There is no better company.

    Together, we re-positioned the Uptown Art Fair in Minneapolis and took the Saint Louis Art Fair to a new level of success with local and national media coverage. In addition to drawing a crowd, the media focus they place on individual artists has helped attract high-level professional artists and qualified buyers. Always prepared, CEL’s crisis communications are extraordinaire.

    – Cindy Lerick, Former Executive Director of Uptown Association, Mpls and Former Executive Director of Cultural Festivals Saint Louis, MO.