Engaging New Audiences for Vitals™ Aware Services
Vitals™ Aware Services started with strong business-to-business outreach to municipalities and emergency first responders as a simple, powerful solution for protecting the most vulnerable children and adults. As opportunities emerged to connect directly with consumer audiences and build on new working relationships with 911 services, Vitals™ Aware Services partnered with CEL Marketing PR Design to establish an even stronger, more dynamic brand presence at the national level.
![Vitals-Poster there when you can't be](https://www.celpr.com/wp-content/uploads/2021/08/Vitals-Poster-scaled.jpg)
The brand expansion CEL developed included the full range of visual and verbal communications, from a new identity system to key messages and search-optimized content. All elements focused on raising awareness and building trust for The Vitals™ App subscription service. More heartfelt, authentic photography conveyed warmth and humanity while new art elements and patterns reinforced the brand logo. A deeper, darker blue added to the color palette suggested safety and peace of mind, even in moments of potential crisis.
![Vitals-Logo-People vitals aware services logo](https://www.celpr.com/wp-content/uploads/2021/08/Vitals-Logo-People.gif)
![Vitals-Social elderly people vitals aware services](https://www.celpr.com/wp-content/uploads/2021/08/Vitals-Social-scaled.jpg)
![Vitals-Social-Phone Vitals Aware mobile app preview](https://www.celpr.com/wp-content/uploads/2021/08/Vitals-Social-Phone-scaled.jpg)
![Vitals-Billboard vitals billboard above Mayo Clinic](https://www.celpr.com/wp-content/uploads/2021/08/Vitals-Billboard-scaled.jpg)
![Vitals-Poster there when you can't be](https://www.celpr.com/wp-content/uploads/2021/08/Vitals-Poster-scaled.jpg)