Being sent to the principal’s office doesn’t have to be a bad thing. When school communications staff and principals work side-by-side, they can create proactive solutions, boost engagement and produce positive results — from increasing middle school enrollment to improving the customer experience for visitors to delivering strong school communications.
This school year, focus on strengthening your relationships with school leaders. Start by sharing good resources like The Communicating Principal by NSPRA members Trinette Marquis, APR, and Natalie A. Nash. Help to create strategic school communications about important topics, such as attendance, student learning and engagement, positive relationships and mental health. Provide your comms support and expertise to assist with addressing any pain points, building trust within their school community and preparing timely, useful communications for all stakeholders.
“Principals are most driven by their ability to impact futures through relationships with kids and their role as instructional leaders,” CEL Vice President Janet Swiecichowski, APR, says. “Consider how you can support them and help them develop consistent principal communications to advance their goals. When school communication professionals can connect with the principal’s “why,” we earn their respect.”
Principals and school leaders juggle multiple tasks every day so it’s important to make the most of your time together. To ensure communications remain on their to-do list, develop a simple, yet strategic, communications plan that they can follow year-round. Here’s how: