Branding & Design
Back To Insights

Three Cheers for Red, White and Blue – A Design for Patriotism

The colors of our American flag are branded with patriotism. In addition to being adjectives, “the Red, White and Blue” have become nouns used to describe the American symbol of freedom.

History tells us that red, white and blue did not have meaning for the stars and stripes when the flag was adopted in 1977. However, the colors in the Great Seal did. White stands for purity and innocence, red for hardiness and valor and blue for vigilance, perseverance & justice.

Today, businesses and organizations continue to use the red, white and blue brand of patriotism. For example, our graphic designer Scott Rogers recently chose these colors and an image of our flag within the web design for Why? Because U. S. Army Major General Robert Shadley (Retired) is a man of valor who with vigilance, exposed sexual assault in the military. And, he is still on a mission to seek justice for service men and women who have been assaulted.

Here’s a bit more on red, white and blue:

Red is the most emotionally intense, enhancing metabolism and increasing respiration

White is pure and in many countries, symbolizes virginity. It also signifies kindness.

Blue is cool like the sky and the ocean and is associated with depth and stability

Is your favorite color red, white or blue? If so, this is what it says about you:

White – People who like white are often organized and logical and don’t have a great deal of clutter in their lives.

Red – Those who love red live life to the fullest and are tenacious and determined in their endeavors.

Blue – If blue is your favorite color you love harmony, are reliable, sensitive and always make an effort to think of others.  You like to keep thinks clean and tidy and feel that stability is the most important aspect in life.

Memorial Day is almost upon us and it’s a very red, white and blue day, literally and figuratively, along with of course, the 4th of July, As you celebrate freedom on these days, we encourage you to take notice of the message behind the red, white and blue.

Published on: May 24, 2013