Host: Shane Haggerty, APR, Owner/Consultant, Haggerty Special Projects
Podcasting since: 2018
Shane’s Favorite Episode: 28, Six Months Later
Listen Now: https://bit.ly/BreakerSociety
“I enjoyed recording so many of my 28 episodes, but I think my favorite is the final one I recorded as a follow-up to a previous episode with Dr. Talisa Dixon. She had just completed her first six months as superintendent of Columbus City Schools, Ohio’s largest school district.
I did a first episode with her as she was getting ready to leave her much smaller district to come to Columbus. I immediately liked her then, found her to be so authentic, approachable and loved her vision. The fact she made time in her schedule to do a follow-up when her job in Columbus is so challenging and her time so in-demand reinforced that view I had of her.
She is so real in this episode — open and honest and vulnerable. Even her communications person told me afterwards he had never heard her talk about some of the things she did. I look back and realize that I had grown as an interviewer by doing the podcast, and I learned so much from talking with her, as I did with all of the guests I had the opportunity to interview.”
Another Must-Listen From Shane: 25. Hello Schools, It’s Me Marketing
Listen Now: https://bit.ly/BreakerSociety-Bonus
“A second favorite one is “Hello Schools, It’s Me Marketing”. This is selfish, I suppose. I consider myself a marketer as much as I am a communicator, so I specifically created this episode to inform people about the world of marketing in public education. Many times it is treated as unnecessary or like a “sales” role, but that is just not the case. I think we need more of it in public education. I also see more public schools adding this practice to their mix recently. Marketing is important, and it is a specialty. I was thrilled to have Jason Wheeler, Cara Adney and Lori Perlow join me to discuss their favorite roles, how they employ marketing in their districts and how they advocate for its importance.”