Keeping marketing in a bad economy

When the economy is bad and money is tight, the natural tendency is for businesses to pull back where they “think they can.” Believe me, I’ve done it myself. Marketing tends to be conceived as one of those areas, but the reality is that now more than ever, you need to keep your business front-of-mind with current and potential customers.

Your competition may thin out under the stress of the market downturn and their customers will need to seek out an alternative. Plus, when cash is at a minimum, customers will buy based on trust and dependability, so now is the time to keep in touch…..keep marketing.

Published on: January 30, 2009