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Graphic Design Color Trends and Tips for Print and Web

2013 has been a great year for Emerald Green. For some, it’s evoking happy childhood memories of the Emerald City. For others, the wizardry is in the picture the color paints of jewels and opulence.  Pantone® is describing it as “Lively. Radiant. Lush….a color of elegance and beauty that enhances our sense of well-being, balance and harmony.” Wow, seems like a perfect fit for fashion, beauty and wellness companies doesn’t it?

Other current trends include:

•Gray scale with bright accents – Makes things pop

•Muted pastels – creates a soft and friendly atmosphere

•Neons and brights – fresh, interesting and look good with each other

•Color blocking – crisp fields of color that define categories, sections or single elements

As you may know, there’s a difference between the colors you see on your computer monitor and how they will actually print out on paper. Fortunately, some smart people standardized color within the Pantone system. Graphic designers and printers speak Pantone with each to make sure the colors match your brand and/or desired outcome.

The colors in the Pantone system are numbered, so stick to the numbers and all will be well. You can also request a proof from your printer to ensure you’re getting desired results.

Want to paint your brand colors in your office? Now you can! On May 1st, Pantone and Valspar Paints® launched the new PANTONE UNIVERSE Paint Collection, bringing Pantone’s color expertise, vision and design sense to the consumer.

What colors do you think will draw attention to your business? Consider adding a pop of trend to your solid brand or spruce up your brand with a pop of color!


Photo credit: Michelle Tribe

Published on: June 4, 2013