Back To Our Work

District 191

Under the leadership of Superintendent Joe Gothard, the Burnsville-Eagan-Savage District 191 School Board put forth a bold 2015-2020 Strategic Roadmap: Vision On91. Needing a new look to compliment the plan, the district communications team engaged CEL to update the brand identity and messaging as a natural progression of Vision One91.



Forward thinking and progressive in education and technology, District 191 wanted its visual identity to communicate energy, pride and unity within the schools and communities while advancing a bold vision for the future. Key messages needed to be memorable and repeatable in a voice that supports authentic, transparent and engaged social conversation. One91 is unique, and the “We are One91” graphics package helped carry that message and amplify pride in the community.


  • Our marketing partner since 2015

    “CEL has taken care of all of our marketing needs and more since 2015. They keep us current and relevant to our patients and help us attract new patients. They save us time and energy with our marketing and public relations and track results to measure our return on investment.”

    – Annette Steffens, Southdale ObGyn

  • CEL has provided us with the tools and support to crystallize our brand and value. It is more than just marketing.

    They (CEL) helped us refine and re-define who we are and why we do what we do. Their listening, creativity and deliverables kept us thriving in tough economic times for our industry.

    – Sarah Kaelberer, CFP®, CLU®, ChFC®, President – Business & Estate Advisers, Inc.

  • I’ve hired CEL to promote my events since 1999…There is no better company.

    Together, we re-positioned the Uptown Art Fair in Minneapolis and took the Saint Louis Art Fair to a new level of success with local and national media coverage. In addition to drawing a crowd, the media focus they place on individual artists has helped attract high-level professional artists and qualified buyers. Always prepared, CEL’s crisis communications are extraordinaire.

    – Cindy Lerick, Former Executive Director of Uptown Association, Mpls and Former Executive Director of Cultural Festivals Saint Louis, MO.