Back To Our Work


Channel 12 and Northwest Community Television is a beloved local community television station serving nine northwest Minneapolis suburbs. Unlike most community stations, this group successfully competes with area’s big network affiliates for viewership. But as viewers are increasingly cutting the cable, the local station was looking to the future. How could it rebrand itself as the multi-media company it is today, without losing 36 years of loyal viewers?

For CEL, the process is just as important as the outcome in branding. We facilitated a series of community meetings to learn what made the station special. The message was clear: It was a connected community experience, sharing local stories through digital and broadcast channels. With that in mind, CCX Media was born: Connected Community Experience.



CCX’s logo achieved their goal to be seen as a fresh, forward-thinking network. The modern logo taps current design trends – bright, bold colors and gradients to attract a younger mobile audience. The logo’s tight character kerning signifies the importance of connectedness. CEL also designed four sub-brands: CCX News, CCX Sports, CCX Cities, and CCX Create.


With CEL as their advocate and adviser, CCX launched a new a mobile-friendly and accessible website that serves as a repository for community stories. From RFP to design to content migration, CEL ensured an ADA compliant and connected experience. A content-driven homepage serves up each of the sub-brands: CCX News, CCX Sports, CCX Cities, and CCX Create.

  • Our website is mission critical.

    CEL helped with the design and launch of a very robust website that is state of the art, mobile friendly but most importantly the gateway for all of our content. With attention to Search Engine Optimization, finding important community content has never been easier.

    – Mike Johnson,  Executive Director and General Manager

  • CEL has provided us with the tools and support to crystallize our brand and value. It is more than just marketing.

    They (CEL) helped us refine and re-define who we are and why we do what we do. Their listening, creativity and deliverables kept us thriving in tough economic times for our industry.

    – Sarah Kaelberer, CFP®, CLU®, ChFC®, President – Business & Estate Advisers, Inc.

  • I’ve hired CEL to promote my events since 1999…There is no better company.

    Together, we re-positioned the Uptown Art Fair in Minneapolis and took the Saint Louis Art Fair to a new level of success with local and national media coverage. In addition to drawing a crowd, the media focus they place on individual artists has helped attract high-level professional artists and qualified buyers. Always prepared, CEL’s crisis communications are extraordinaire.

    – Cindy Lerick, Former Executive Director of Uptown Association, Mpls and Former Executive Director of Cultural Festivals Saint Louis, MO.