Building an Infographic With or Without a Designer

Now that you know something about different kinds of infographics, let’s talk about images and the resources available for building them.

We utilize the Adobe Creative Suite that includes Adobe Illustrator and Photoshop. But, if you’re not a savvy designer, there are some free infographic software tools that can help you:

• Canva – an amazing, free tool that has many templates to use beyond just infographics.
• Easel.ly – a good, very basic start-up tool with some free templates.

• Piktochart – allows you to customize color schemes and fonts.  You can also upload your own graphics to include, instead of just using their stock.

• Infogr.am – Works from excel to help make chart style infographics with maps and customized data.

• Visual.ly –  tools and a community for infographic creators

• Venngage – a lot of charts and depictions

• Dipity – good for timelines

Keep in mind that you get what you pay for, so there will be restrictions such as only allowing you to embed an image in one place, rather than downloading the image to use wherever you wish. However, most of them also sell paid upgrades that will get you past some of those hurdles and allow for custom branding.

Keep your infographics and photos clean and to the point; don’t crowd the visuals with too much text.

Remember that 90 percent of information transmitted to the brain is visual, so use infographics to get your message to the marketplace in a creative, effective and lasting way!

Published on: May 5, 2015