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3 Keys for Managing Your Online Reputation

Today, news travels quickly due to the online capabilities we have. The Internet and social media have had a huge impact on the landscape for spreading news. Because of this, it’s more important than ever to stay on top of the topics directly related to your business and monitor what’s going out of your office and what’s being said about you.

If your business is not engaged in the online world, your online reputation could decline without you even knowing it. Online reputation management has become a key component to maintaining a strong business and increasing sales.

So how can you make sure you don’t have a negative online reputation that may be hurting your bottom line? Here are some steps in the right direction to get started:

Make sure your Google reputation is at its best.
It’s important to keep delivering valuable content to your market through your website and blog. Monitor any Google reviews your business may have as well, and respond quickly and appropriately.. If you have a Google+ account, don’t forget to share authentic content that paints a clear picture of your business.

Executives need to manage reputation, too.
Executive names within a company can be linked to the company brand, so it is important to keep a positive online reputation for your people as much as your brand.

Have an active PR and social strategy.
It’s always important to have a strategy in place for any company action you’re taking. Prepare for the positive and negative responses you may receive online and be clear on how you will respond to them.

Creating and maintaining a positive online reputation is an ongoing process, and one that can pay off in the long run. Do you know the status of your online reputation?

Published on: July 9, 2014