Why Tell Your Story?
A good story establishes characters, creates interest with rising action, reaches a climactic point, provides falling action to resolve the conflict, and ends at a resolution. There is no doubt that your business has experienced it all, so there is no doubt that you have a good company story to tell. Sharing that story within an integrated marketing plan will help you build a connection with your customers that leads to a relationship that results in sales.
The first step is to define your story. Determine who you are as a company and what sets you apart from your competition. Go beyond the obvious and below the surface to help you define your passion and values.
Once you have defined your story, there are a variety of ways for you to share it with potential customers. Developing a marketing plan is key. Use your website and the media to introduce yourself to potential customers. Create and design a brand that clearly represents your goals and values. Engage with customers on social media so they can begin to know you on a more personal level. People tend to prefer visual things, so integrate photos and videos into your website and social media pages.
Telling your story in these different mediums will expand your reach and help you connect with potential customers. Once this connection is made, the next step is to establish one-on-one relationships to help them build trust and feel comfortable working with you. Friendship is often the bonus that comes from these relationships.
During the month of August, we will be highlighting five different ways that you can share your company’s story with your customers. We believe that each component of this integrated marketing plan will help you reach out, establish a relationship and make the sale.
What’s your story?
Published on: August 5, 2013