Strong Branding Leads to Social Media Success

The website Mashable.com, a site based around social media, has listed five major brands that are successfully using social media to their advantage. These five brands are excellent examples of how to handle social media for your business. As Mashable.com phrases it, “…these social media successes are still on the road to maintaining a consistent social presence, above and beyond a one-hit-wonder promotion.”

Be sure to take a look at the list – it might not be the five brands that you think. They have all built a strong virtual presence by building on their brand’s success and remaining within their brand standards. Keep in mind that theses brands did not make the list because they are large, well-known companies who are blindly blanketing every social media site. Each made the list for handling social media strategically.

Are there any other companies/brands that you think should be included on this list? Why?

Published on: November 17, 2010