Public Relations
Back To Trending

Organgutan’s sip hot chocolate!

This morning, the Today Show reported that it is so unusually cold in Miami
that Miami Zoo staff has given the orangutans hot chocolate and a warm
blanket!

Now, the visual of this in my head has made me giggle out loud several times
already today. Those adorable little faces on heads popping out from a cozy
blanket holding a mug of Swiss Miss brings a smile to my face. It also
brought a public relations thought to my head, as these things typically do.
What a great move for the Miami Zoo to release this information to the
press! It shows their commitment to caring for their animals and I guarantee
that Floridians will race to the zoo today to catch a live glimpse!

Sometimes the most instinctive and basic acts of care and kindness make the
best news coverage and the best public relations.

I wonder if the orangutans prefer marshmallows in their hot chocolate?!

~ Kari Logan

Published on: January 7, 2010

Topics:

RELATED POSTS