The City of Wayzata hired CEL to rebrand and promote the opening of the new Wayzata Bar & Grill and Wayzata Wine & Spirits, aka “The Muni.”
We created a new logo, menu and interior and exterior signs. We also created “The Muni Move” Campaign that included dancing in the streets from the old location to the new to a song with lyrics written by CEL.
Media coverage began 30 days before the grand opening and continued throughout opening day. By 7:00pm, more than 1,000 people had entered the new Wayzata Bar & Grill and Wine & Spirits. It was full to capacity with hundreds of patrons enjoying “The People’s Pub.”