Jul 28, 2016 | Uncategorized
We all know the importance of identifying our target audience and creating a relatable key message to reach them. However, when we ask someone to define their target audience, we often hear the same thing: male/female age 35 – 55, in the Twin Cities proper, income of...
Jul 25, 2016 | Uncategorized
When it comes to PR fitness, Mint Roofing reaps the benefits of working out. They pump up exposure with educational blogs on commercial roofing. Weekly Facebook and Twitter posts keep them top of mind and in the game. Michele Krolczyk, Mint’s VP of Sales &...
Jul 25, 2016 | Uncategorized
Summer is flying by and all of us are trying to soak up as much sun as we can. A lot of our daily work requirements must be completed indoors, but online marketing tasks can most often be done in the sunshine or under a shady tree. So, the next time you’re able to...
Apr 18, 2012 | Uncategorized
Our own Media Relations Specialist and Co-Owner Kari Logan shared a recent experience that reinforced her value of kindness within customer service. Today, I was reminded once again of the power of PR. I entered the University of Minnesota Medical Center with my...
Apr 13, 2012 | Clients, Community Events, In the News, Media, Nonprofits, Public Relations, Social Media, Strategic Planning, Uncategorized
Last night was the National Parkinson Foundation Minnesota (NPFM) Annual Soiree, and the event was a blast! The silent auction had many great items, and 7 Days A Cappellawas there to serenade all of the guests with some beautiful songs. Board Chair Paul Blom of Right...
Nov 3, 2011 | CEL, In the News, Public Relations, Social Media, Uncategorized
Take a moment to think of all of the people that you communicated with yesterday. Did you talk to fewer people in person than you did via phone or internet? If you answered “yes,” you’re definitely not alone. The real question is whether or not the...
Oct 24, 2011 | Uncategorized
Our own Kari Logan shares her thoughts on creative press kits for mediacommunication. As the new Totally Stylin Tattoos Barbie Doll hits the press, I’m reminded of the fact that my firm was way ahead of our time when we released a tattooed Barbie as the attention...
Jun 1, 2011 | Uncategorized
In today’s Star Tribune, the article titled “10 Facebook Settings to Check Now” is a great resource for stepping up your Facebook profile and your social media knowledge. The article not only helps you strengthen your safety online, but it also can...
May 5, 2011 | Clients, In the News, Media, Public Relations, Services, Uncategorized
From our entire team at C.E.L., we’d like to say a huge “thank you” to everyone that helped make the Muni Move a fun and successful event! The hard work of the Wayzata Wine & Spirits staff, Wayzata Bar & Grill staff and City officials truly...
Mar 17, 2011 | Branding, In the News, Media, Public Relations, Social Media, Uncategorized
According to a recent article from the Star Tribune, a man named Scott will be living in a glass apartment at the Mall of America for the next month, complete with a living room, flat-screen TV and kitchen, with a goal to eat better and exercise more on display for...
Dec 2, 2010 | Branding, Graphic design, Holiday, Key Messaging, Public Relations, Services, Social Media, Strategic Planning, Uncategorized
In one of Jason DeRusha’s “Good Question” segments on WCCO 4 News, he posed the question, “Can Brands Change Our Self-Image?” Not only is this a complex question, but it also reveals some very valuable answers that many brands and businesses should keep in mind. In...
Sep 22, 2010 | Branding, CEL, Ethics, Key Messaging, Media, Public Relations, Strategic Planning, Uncategorized
Is it still corn? In an online article from ABC News Health, Jane E. Allen reported that manufacturers of high fructose corn syrup have petitioned the U.S. Food and Drug Administration (FDA) for permission to use the alternative name “corn sugar.” Allen...
