Radio Commercials Can Be Challenging, Yet Rewarding

Radio Commercials Can Be Challenging, Yet Rewarding

For most Americans, radio continues to be a staple in this ever-changing media market. Recent Nielsen’s data shows that over 240 million Americans over the age of 12 listen to the radio each week. Creating radio commercials may seem daunting, but with a solid script,...

Managing Negative PR

The expansion of online platforms and vehicles for generating positive public relations also means that there are more vehicles for generating and circulating negative PR. Take Ray Rice for example. It used to be that the authorities and the news media would have been...

Top 5 Media Pitching Tips

After 25 years of pitching, securing and orchestrating news coverage, we’ve fine tuned our tactics and built our skills. We’ve placed our clients in local and national media from the Star Tribune to the Washington Post, and KARE 11 to CNN. Here are 5 important things...

Crisis Media – Do you have a plan?

What would you do if one of your employees were arrested? What if a staffer was caught on camera, allegedly ripping off a customer? Are you prepared to respond? Would you know what to do if a news crew showed up at the door of your business? Be prepared with a crisis...