Apr 7, 2015 | Blog, Branding, In the News, Integrated Marketing, Public Relations, Strategic Planning
Are you lovin’ it at McDonald’s? Is State Farm there when you need them? Is Coors Light really the world’s most refreshing beer? How would you actually know, unless you try every other beer on the market? If you do, please let us know what you find out! What’s your...
Apr 6, 2015 | Blog, Branding, Cause Marketing, In the News, Integrated Marketing, Key Messaging, Public Relations, Strategic Planning
It was certainly well intended, but the results were disastrous when Starbucks employees collectively wrote “Race Together” on cups of java given to loyal customers. For most, Starbucks is a place of consistency, where their morning indulgence is replicated day after...
Mar 9, 2015 | Blog, CEL, In the News, Integrated Marketing, Public Relations, Strategic Planning
Admit it…every year, there are those of you who can’t wait for the March Madness basketball. Questions loom: is there an underdog team that will rise to the top? Have I picked the right teams to win – for a return on my investment? Which coach will inspire their...
Mar 9, 2015 | Blog, In the News, Integrated Marketing, Key Messaging, Public Relations, Small Business, Social Media, Strategic Planning
When you’re watching March Madness basketball, tune in to all of the similarities between the game and your business. Arena In your marketing and PR arena, you are determined to win new customers by scoring high on your ROI, so make sure your strategy is designed for...
Jan 12, 2015 | Blog, Branding, In the News, Integrated Marketing, Key Messaging, Public Relations, Strategic Planning
Southwest Airlines reaped rapid results with a simple, consistent, and attention getting plan of action. A similar strategy can work for you. You can attract business and increase your sales by traveling down the same path as Southwest Airlines: Define your clear and...
Aug 22, 2014 | Awards, Blog, CEL, In the News
The Minneapolis/St. Paul Business Journal has released their list of the Top Metro Area Public Relations Firms and CEL is on it. We are proud that we are consistently recognized by this notable publication, known to be a valuable resource to Minnesota businesses. For...
Aug 11, 2014 | Blog, CEL, Clients, In the News, Integrated Marketing, Media, Public Relations
What are your kids doing this summer? Are they playing in nature? The Minnesota DNR is encouraging parents to encourage their children to go outside and get dirty in the backyard, the park, or the woods! In May, the DNR hired CEL to implement a nature play media...
Aug 5, 2014 | Blog, In the News, Integrated Marketing, Media, Public Relations, Strategic Planning
A communications frame can be loosely defined as the way in which mass opinion is established and reflected through media (both traditional and digital). Before creating a plan that will deliver on your goals, take a moment to assess your communications frame to gain...
Mar 4, 2014 | Blog, In the News, Media, Public Relations, Small Business
Good customer service is a core value of business that we work hard to delver daily. After all, without it, we wouldn’t stay in business. But, what does it take to go beyond the ordinary to extraordinary? As you continue to serve your clients and customers well, keep...
Aug 22, 2013 | Blog, Clients, In the News
Have you heard of Google’s e-city award? It was created to encourage small businesses to take advantage of promoting their products and services online. As a company committed to helping clients build a strong online reputation with accessible, functional and creative...
Aug 19, 2013 | Blog, Clients, In the News, Public Relations
In celebration of their 20th Anniversary, the Saint Louis Art Fair is asking St Louisans to take part in a puzzle treasure hunt! They have hidden 484 3”x3” puzzle pieces across the metro area and surrounding suburbs. Residents who find a piece can go to the Cultural...
Jul 12, 2013 | Blog, In the News, Social Media, Strategic Planning
Last night the Twittersphere blew up when SyFy premiered their latest original movie, Sharknado. Arguably, a film about sharks flying in tornadoes was not created to share some overarching moral or important life lesson, but we think there is still something to be...
