Tune Into Your Customer Service Message

Tune Into Your Customer Service Message

What sets your business apart from the competition? Is it the way you serve your clients/customers? Chances are it is, or at least it’s a big part of it. But how would you describe your service in greater detail, if lined up against your competition who happens to be...
Tell Me What You Want, What you Really Really Want!

Tell Me What You Want, What you Really Really Want!

In his book Zombie Loyalists: Using Great Service to Create Rabid Fans, entrepreneur Peter Shankman says that 80 percent of businesses believe that they employ “superior” customer service, but only 8 percent of customers actually agree. So, what do customers really...