Impactful Brands Create Lasting Memories

Most of us have a brand from our childhood that sticks in our mind. Whether it was our favorite toy, a particular fashion trend, or a favorite candy bar, brands stick with us. As a branding strategy company, we love brands, so we decided to spread the love by asking...

Tell Your Story… Through Design

When someone asks you about your company, it’s easy to delve into a detailed description of your history and share your key messages, but do you know how to tell your story visually? A picture is worth a thousand words and sometimes the only way you can communicate...

Custom Icons for Social Media Sites

When I say ‘Twitter’, what image pops into your head? Is it a little blue square with a bird’s profile? How about ‘Facebook’? Do you see a lower case ‘f’? These social media icons, tied to their popular sites are just a few examples of effective branding. ...

How Do You Preserve Your Brand in Times of Change?

When developing a brand, you strive to create something that will be long lasting, but can you guarantee it? Men’s Wearhouse recently announced that they have parted ways with founder and executive chairman George Zimmer over differing views on the direction of the...