Do You Really Know If You OWN Your Brand?

Do You Really Know If You OWN Your Brand?

By Michael Lasky How’s this for a shock: you build your brand for years and its doing great.  Then someone shows up with better title to your brand and gets a court to force you to change you company name and internet domain.  Suddenly.   What’s your company worth? If...
How crazy would it be to build a brand you CAN’T own?

How crazy would it be to build a brand you CAN’T own?

It seems almost absurd to ask the question, but I estimate that 65% of privately held (small) companies can’t own their premier brand. The single most important element of brand building is OWNING your brand because, without ownership, brand equity is zero and will...

Plan for your Brand

What is your brand vision? Do you see your logo on TV, or the side of a bus? Is it in kitchens across the country or do you want to click on it as an App on an smart phone? Whatever your vision, a plan is what you need to get you there. Why? 1. It forces you to...